WHAT: Complete rebrand of the Skyscraper Museum in New York.
WHY: Existing museum brand was in need of updating.
HOW: Through to execution of a dynamic logo/new museum name, modern typographic treatment, updated print & web materials, the new identity of this establishment will draw in a larger, more dynamic audience.
The new, dynamic logo, representative of a modern, architectural museum. This mimics the verticality of a skyscraper while also a floor/window within that structure.